Industrial market
Global Delivery Centre
Growth & Expansion
2/4/2026
Client Overview:
A Tier-1 supplier of electric vehicle components, manufacturing motors, controllers, battery packs, and telematics modules. The client aimed to expand its business with electric two-wheeler OEMs in India by leveraging localized manufacturing capabilities and competitive cost structures.
Client’s Initial Approach:
The client attempted to engage OEMs through industry associations and chambers, relying on introductions and the circulation of company credentials. Outreach was also conducted using online directories and direct email and phone communication with prospective OEMs.
Outdated and pay-to-list industry directories, offering inaccurate capability and OEM information
Lack of a structured framework to present technical strengths, capacity, and scalability
Unprofessional communication practices, including unstructured RFQ responses and inconsistent follow-ups.
Difficulty securing meetings and building credibility with high-potential OEMs
Limited visibility into non-listed or emerging OEMs not captured in public sources
Secured three high-potential OEM partnerships, significantly reducing the time required to begin component trials
Improved win-rate with competitive, transparent, and data-backed commercial proposals
Enhanced industry credibility through standardized communication, professional RFQ responses, and structured evaluations
Faster decision cycles as OEMs received consistent, well-organized technical and commercial data
A scalable outreach model that the client can now replicate across future OEM engagements, strengthening long-term growth
Enabled a Tier-1 EV component supplier to transition from ad-hoc OEM outreach to a structured, credibility-driven partnership development approach in India.
